In the modern market competition, one of the most important strategies is the trademark strategy.

　　Both the corporation image of Hualong Group and the trademark image of Hualong food are the gigantic invisible capital of the corporation. Hualong group took the lead in working with CI system and consolidated the visual delivery to be standardization; therefore Hualong image has been built up all over the country. Additionally, the group considers the trademark as its soul in product researching, manufacturing and marketing. The group has created some famous trademarks, such as "present wheater" "well-off families" "eastern three-blessing" instant noodles, "happiness" biscuit and "grade A" flour.

　　In order to popularize the product to wider market, Hualong group devoted more efforts to trademark. From TV ads, outdoor ads, POP, Wall ads, magazine and newspaper, Hualong group expresses messages to the customer in various ways from the city to the country. In this way, the enterprise culture of the spirit and managing ideas of Hualong group has been exhibited lively and vividly.